DNT TXT & DRV
A group of McGavock High School students are running a business and making a difference at the same time. To raise awareness of the dangers of texting and driving, they created Teen Safety Enterprises, a legal, for-profit company managed and run by their business class through the Junior Achievement Company Program in partnership with the Entrepreneur Center Youth Initiative.
“We all know you shouldn’t text and drive, but way too many teenagers do it anyway,” said Mattea B., a McGavock senior and president of Teen Safety Enterprises. “Texting and driving puts you and everybody else on the road at risk. It’s just not worth it.”
Baskin and her classmates created a PSA video to launch their campaign and posted it on the company’s website, www.teensafetyenterprises.com. To keep their message on students’ minds, the team designed a key chain with a simple reminder: “DNT TXT N DRV.”
Now they need help from local businesses and community members to get their product in the hands of every high school student in Metro Nashville Public Schools – that’s about 20,000 key chains. Sponsors can make a donation through the website, and every $2 donated will purchase one student’s key chain.
Thanks to sales and donations, the students have already raised enough money to give key chains to all 6,000 juniors in Metro schools, plus the entire student bodies of McGavock and Cane Ridge high schools. Nearly 9,000 key chains are in production and set for distribution in March.
“It has been incredible to watch high school students build a company within the Business Academy program and witness their idea turn into a fully operational business,” said McGavock High School Principal Robbin Wall. “We’re incredibly proud of their efforts and excited to watch the community rally around this project.”